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Celebrity Smile Secrets out now in US.
April 23, 2012
By: TOM BRANNA
Editor
Tanda—a marketer of home-use beauty devices, part of Syneron Beauty, an owned subsidiary of Syneron Medical Ltd.—tapped television dancing star Kym Johnson for the launch of a nationwide direct response campaign. The professional dancer will appear in the Tanda Pearl “Celebrity Smile Secrets” campaign launching now in top US markets. By teaming up with Johnson for this launch, the brand plans to generate excitement for the new technology, also tapping into a new distribution channel ...
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